Datassential also revealed that consumers tend to believe that plant-based creams are healthier, more natural and taste better than dairy-based options. They mix them with regular coffee, as well as with emerging trendy flavors such as horchata, peanut butter, Dulce de Leche and Mexican hot chocolate. An emerging trend in the world of sweetness is that of “natural browns”. These predominantly nutritious sweeteners include organic and raw sugars that are less processed and align with health and environmental concerns as perceived by consumers.
The new coffee creamers offer flavors of cereals, pastries and more.