What is the future of the coffee industry?

In the next five years, lab-grown coffee will become a product in supermarket aisles and will play an important role in solving the coffee sustainability crisis if they can truly reproduce the taste of “authentic” coffee. To grow properly, coffee crops require specific levels of temperature, light and humidity, and those needs are best met in the so-called coffee belt of Latin America, a region that includes countries between the tropics of Cancer and Capricorn. Refrigerated coffee doesn't take as long to prepare as cold coffee and you don't need to dilute the coffee by adding ice cubes. The global coffee market is segmented by product type (whole coffee, ground coffee, instant coffee and coffee capsules and capsules), distribution channel (inside and outside the trade) and geography (North America, Europe, Asia-Pacific, South America and the Middle East, 26 Africa).

This trend is causing enormous demand for coffee in European countries such as Germany, Italy, Spain and the United Kingdom. This is once again linked to the idea that consumers want an authentic experience, with people willing to look for coffee producers and related companies for visits, tastings and learning experiences related to coffee. In developed economies, some consumers are expected to switch from instant coffee to premium coffee because of its quality and flavor. New Zealand, like Australia, is another country of coffee drinkers; in fact, the average per capita coffee consumption in New Zealand is higher than that of Australia and the United Kingdom.

In a survey conducted by the Institute for Scientific Information on Coffee (ISIC), 68% of respondents said that they often consumed coffee while working. According to the CBI, while most consumers continue to buy conventional coffee blends, there is a growing demand (and a willingness to pay) for high-quality coffee with tasting scores above 80 points. Margins in the coffee business are increasingly tight, and roasters and specialty coffee retailers are increasingly finding new ways to store. Growing, selling and preparing coffee may not be the only future of the coffee market, since agrotourism seems to be an increasingly viable market for those working in the industry, despite the current impacts of Covid.

RTD coffee is considered to be a healthier alternative to soft drinks, and the corresponding growth of iced coffee as a popular beverage is helping to boost the prestige of this market. Because of the enormous scale of the Chinese market in general, coffee here can attract billions of US dollars, even though per capita coffee consumption is relatively low (only 0.06 kg per person, compared to 2.1 kg in New Zealand or 3.5 kg in the United States). But everything changed that year when the fungus Hemileia vastatrix, a disease that causes coffee rust and ruins coffee plantations, spread across the island. By product type, the coffee market is segmented into whole beans, ground beans, instant coffee and coffee capsules and capsules.

The popularity of coffee and tea isn't a secret, but the appeal of marketing coffee and tea products to businesses can be overlooked.

Norman Bretthauer
Norman Bretthauer

Friendly explorer. Devoted travel scholar. Infuriatingly humble coffee lover. Unapologetic musicaholic. Subtly charming tv maven.

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